GETTING STARTED WITH EMAIL MARKETING
In a world with seven billion population, there are almost 5 billion e-mail accounts. And when compared to conventional social media marketing email marketing has more scope for generating traffic.
Email marketing is a process which involves several stages and after that only it will help in boosting business.
As compared to other digital marketing email marketing offers the highest ROI(return on investment).
Lets look at the things that makes email marketing successful:
No matter in what business you are involved but before beginning with email marketing, you should be clear with your goals. The major issues like which audience should be targeted, which business is to be targeted and what email content would be there should already be cleared before starting with email marketing.
When data is everything then don't miss the data. Having large email data will easy up your task in email marketing. In case you don't have email contacts you can build up one with any of these steps:
Import from your Email Contacts
Whichever email service like Gmail, Outlook, Hotmail, etc. you are using you can easily import all your contacts and use them for marketing purpose. The best part of importing contact is that most of them will be your known one who is most likely to respond to emails.
For Campaign Monitor customers, you can either manually upload an existing list (from an Excel file for instance) or you can connect your Campaign Monitor account to the tool where your customer data lives (such as your CRM, accounting, eCommerce tool, and hundreds of others) and automatically sync your customer information into your Campaign Monitor account.
Signup for Newsletter
The other way of building email contact is through subscription. You can offer a subscription to your visitors on your website for whom they have to subscribe. Through this way also you can arrange a genuine list of email contacts of users who are interested in your business. You can promote subscription for your website through social-media platforms like facebook,twitter,instagram.
Once you have contacts all you need is to decide the campaign through which you want to target your audience. Generally, there are different campaigns through which you can do promote your business. Some of them are:
If your goal is to keep in touch with a list of people you already know (i.e. existing customers), then a newsletter is the perfect type of campaign to send. It will keep your business and your products top of mind and drive people back to your website. One of the most used campaign in email marketing. An email newsletter is a regularly distributed email campaign that is generally about one main topic of interest.
You can also use email marketing to inform your contacts about any special offer or discount.
A marketing offer email is essentially any campaign you send with the goal of driving a direct response.
This can take a number of different forms, including:
A campaign showcasing some of the latest stock and encouraging people to purchase
A campaign offering a discount or special promotion on your products or services.
Email marketing is not only limited up to notifying your clients with newsletter & offer. You can also use this service to invite them for special events of your company, especially for the product launch. Nowadays every technology company launches their products by inviting all their customers to the event. Such strategy not only helps in branding but also generate curiosity among the customer to avail the product who like its feature.
Design Your Template
When everything is completed then its time to design the template. The template should be well designed such that it doesn't go into the trash and boost engagement for your business. Several things are to be focused during designing such template Content
Content has always been the king for online marketing. Better the content more engaging the post will be. Content should always be as compact as much as possible.
After content, if something matter is the design. Creatives design has always helped in boosting user engagement as well as traffic.
Structure Your Content
Research shows that an adult’s attention span is, on average, eight seconds. With such a short attention span, you can assume people aren’t closely reading your campaigns word for word and are instead scanning through them looking for something of interest.
Therefore, writing long, text-heavy email campaigns isn’t the best approach. You need to structure your emails to help draw people into reading your content while guiding them toward the email’s call to action.
Ensure your campaign is relevant to every subscriber
According to research, campaigns that are sent to segmented lists and contain relevant information can achieve up to a 760% increase in revenue from email.
So instead of sending one campaign to everyone, you should segment your lists and send relevant offers and content to each unique segment.
By using features of your Campaign Monitor account, like Segments & Dynamic Content, you can ensure your emails are relevant to every one of your subscribers and increase the chances they’ll click-through from your campaign and make a purchase.