September 7, 2018

Social Media Marketing


Wanna grow your business socially? Increase your social presence with our social management strategy. We believe in not only boosting your social presence but also your real business.


We believe every business has the potential to conquer this world. The traditional method of advertising is no more effective in branding your products. So that's why we bring the latest methodologies in social media marketing to not only brand but also increase social presence.

How We Carry Out Social Media Marketing

As like other marketing, social media marketing also needs planning & strategy. It becomes difficult to implement our ideas without proper research & analysis of the market & its needs. Our team works in different phase and  at every phase we works extensively with proper strategy to make it successful. However our whole process of social media marketing is completed in seven steps :

  1. Check Your Online Presence: As a inital part of our planning we carry out extensive research on your online prsesnce on top social media sites like facebook, twitter, instagram & youtube. We also analyse your competitor's pages who are most active on social media. However along with this we also search SEO, Google Analytics of your website. Once our deep analysis is completed we conclude this step.

Target Your Audience: Now as once the analysis of your social & digital media is completed we move to our next phase where we figure out your target audience or who can be likely your audience.This is the most crucial step in our marketing startegy because our whole digital content will be for this audience only.

Create A Social Media Mission Statement: Your social media mission statement will drive your future actions, so make sure you put some thought into it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement.An example mission statement might be “to use social media to educate current and potential customers about digital marketing, with a focus on social media marketing.” Once you have this statement documented, it will make it simple for you to decide what to share and create.

Identify Key Sucess Metrics: Social Media Marketing is not only limit to gain followers and likes. It is more about boosting your real business. So how much our social marketing turns into real business that defines our suceess.Few factors we focus on are like reach, engagement, conversion,time spent on website, total shares.

Create and Curate Engaging Content :  Once all of the above phase is completed we move to vital part, where we finalize with which content we are going to target our audience. After that we start creating those content, during whole this process our aim is to come up with those content that would bring maximum reach & maximum engagement of users.

Use of social media management tools: There are lot of social media management tools & analytics tool available out there in market so choosing the best tool is like choosing Needle in the Haystack. Some of the tool are like scheduling your post where we can schedulize for timing when it can reach to maximum users or generate maximum engagement.

Track, Analyze, Optimize : This may be the most important step when it comes to succeeding on social media. Even the best social media marketers rely on trial and error. It might seem basic, but tracking your results, analyzing the data and then making tweaks to optimize them is crucial.Each previous step should be re-evaluated after you have had time to analyze the results of your marketing efforts. Let the data drive you. If it is telling you Facebook or Twitter is your most effective channel, consider doubling down.A great social media strategy is never set in stone. It is a constant work in progress that changes when necessary. So get out there, create a strategy and start optimizing it as you continue to grow and learn more about your business and your audience.

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